Ok. Here we are in a down economy, we are being bombarded with negative information on the news, and it appears that many businesses are hunkered down to wait out the storm. “We are not hiring, we are not buying, and we are attempting to survive” is what I hear from many of my clients and professionals I speak to. This is how many businesses are reacting and it is contributing to the recession and challenging the recovery.
I am a capitalist. I believe in the American system. Many companies will adapt and be successful or disappear. Companies will be created and thrive as a result of the recession. My team plans on thriving. We choose proactive long-term thinking as our mantra; work hard at keeping our business moving forward, and not getting stuck in negative news.
Yes, we did reduce our monthly expenses. No, we did not lay off any of our employees. We have too much invested in training and relationship building not to invest in keeping our people employed at this time. Breaking up the “dream team” is anti-productive and not an option. We negotiated with our vendors, we have cut our budget for travel & national conferences. We did increase our marketing budget and invested in developing new resources. We offered cost saving promotions and free trainings to the business community.
It is clear that the economy is beginning to improve. Thinking long-term; adapting, changing, continuing to evolve and most importantly resisting being reactive to the negative news has positioned us to continue growing as the economy improves.